{"when":"2026-10-21 23:17:30","site":"https:\/\/doohit.fr","post":{"ID":"11","post_author":"1","post_date":"2025-09-18 14:39:07","post_date_gmt":"2025-09-18 14:39:07","post_content":"DIGICAB\t\t\t\t\t

Le m\u00e9dia embarqu\u00e9 qui capte l'attention r\u00e9elle et qualifi\u00e9e<\/h1>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJe demande une d\u00e9mo\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t

L\u2019innovation m\u00e9dia\nqui r\u00e9volutionne l\u2019attention<\/h2>\t\t\t\t\t

Gr\u00e2ce \u00e0 l\u2019intelligence artificielle et \u00e0 une mesure certifiable, DigiCab transforme le trajet urbain en m\u00e9dia premium : cibl\u00e9, immersif et mesurable en temps r\u00e9el.<\/p>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tD\u00e9couvrir DIGICAB\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Audience captive & premium<\/h2>\t\t\t\t\t

trajets de 15 \u00e0 50mns avec un environnement sans distraction concurrente<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Ciblage intelligent<\/h2>\t\t\t\t\t

Ciblez les audiences par socio d\u00e9mo (\u00e2ge, genre, CSP) et contexte (g\u00e9olocalisation, horaire) pour une diffusion optimis\u00e9e<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Mesure d\u2019attention r\u00e9elle<\/h2>\t\t\t\t\t

+92 secondes d'attention active mesur\u00e9e par contact et par campagne avec 6 points d'analyse sur le visage<\/p>\t\thttps:\/\/doohit.fr\/wp-content\/uploads\/2025\/10\/Map_Animation_v2.5.webmhttps:\/\/doohit.fr\/wp-content\/uploads\/2025\/10\/Map_Animation_v2.5.webm\t\t\t\t\t\n\t\t\tImpressions face audience\/mois\t\t\t\n\t\t\t\t+\n\t\t\t\t0\n\t\t\t\tM\n\t\t\t\u00c9crans Digicab\t\t\t\n\t\t\t\t+\n\t\t\t\t0\n\t\t\tMarques accompagn\u00e9es\t\t\t\n\t\t\t\t+\n\t\t\t\t0\n\t\t\tCampagnes\/an\t\t\t\n\t\t\t\t+\n\t\t\t\t0\n\t\t\t\t\t\t\t

D\u00e9couvrez nos 3 offres best-sellers<\/h2>\t\t\t\t\t

Gr\u00e2ce \u00e0 DigiCab, engagez vos audiences les plus strat\u00e9giques avec des formats immersifs et mesurables.\n<\/p>\t\t\t\t\t\t\t\n\t\t\t\t\t

Actifs & d\u00e9cideurs pros<\/h3>\t\t\t\t\n\t\t\t\t\t

31 % de nos audiences.\n<\/p>\t\t\t\t\n\t\t\t\t\t

Ciblage des cadres et dirigeants en d\u00e9placement professionnel \nvia taxis et VTC affaires.\n<\/p>\t\t\t\t\n\t\t\t\t\tChiffres cl\u00e9s :\n\t\t\t\t\t

\u00c2ge moyen : 34 ans \u2022 58 % hommes \u2022 24 min d\u2019exposition\n<\/p>\t\t\t\t\n\t\t\t\t\tCas client :\n\t\t\t\t\t

Cr\u00e9dit Agricole \u2013 Banque RH\n<\/p>\t\t\t\t\n\t\t\t\t\tBusiness\t\t\t\t\n\t\t\t\t\tFinance\t\t\t\t\n\t\t\t\t\tPresse sp\u00e9cialis\u00e9e\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tVoir un cas client\n\t\t\t\t\t<\/a>\n\t\t\t\t\t

Afterwork & soir\u00e9es<\/h3>\t\t\t\t\n\t\t\t\t\t

22 % de nos audiences.\n<\/p>\t\t\t\t\n\t\t\t\t\t

Ciblage des trajets urbains en sortie de bureau et en soir\u00e9e.\n<\/p>\t\t\t\t\n\t\t\t\t\tChiffres cl\u00e9s :\n\t\t\t\t\t

\u00c2ge moyen : 32 ans \u2022 53 % hommes \u2022 26 min d\u2019exposition\n<\/p>\t\t\t\t\n\t\t\t\t\tCas client :\n\t\t\t\t\t

Badoit Rouge\n<\/p>\t\t\t\t\n\t\t\t\t\tFood&Drink\t\t\t\t\n\t\t\t\t\tDivertissement\t\t\t\t\n\t\t\t\t\tLifestyle urbain\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tVoir un cas client\n\t\t\t\t\t<\/a>\n\t\t\t\t\t

Travelers (touristes & voyageurs CSP+)<\/h3>\t\t\t\t\n\t\t\t\t\t

26 % de nos audiences.\n<\/p>\t\t\t\t\n\t\t\t\t\t

Ciblage des trajets g\u00e9olocalis\u00e9s (gares & a\u00e9roports) \navec API Flight Radar 24.\n<\/p>\t\t\t\t\n\t\t\t\t\tChiffres cl\u00e9s :\n\t\t\t\t\t

\u00c2ge moyen : 37 ans \u2022 61 % hommes \u2022 51 min d\u2019exposition\n<\/p>\t\t\t\t\n\t\t\t\t\tCas client :\n\t\t\t\t\t

PUIG CH\n<\/p>\t\t\t\t\n\t\t\t\t\tVoyage\t\t\t\t\n\t\t\t\t\tGastronomie\t\t\t\t\n\t\t\t\t\tRetail & Duty Free\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tVoir un cas client\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t

Actifs & d\u00e9cideurs pros<\/h3>\t\t\t\t\t

31 % de nos audiences.\n<\/p>\t\t\t\t\t

Ciblage des cadres et dirigeants en d\u00e9placement professionnel \nvia taxis et VTC affaires.\n<\/p>\t\t\t\t\tChiffres cl\u00e9s :\n\t\t\t\t\t

\u00c2ge moyen : 34 ans \u2022 58 % hommes \u2022 24 min d\u2019exposition\n<\/p>\t\t\t\t\tCas client :\n\t\t\t\t\t

Cr\u00e9dit Agricole \u2013 Banque RH\n<\/p>\t\t\t\t\tBusiness\t\t\t\t\tFinance\t\t\t\t\tPresse sp\u00e9cialis\u00e9e\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tVoir un cas client\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t

Afterwork & soir\u00e9es<\/h3>\t\t\t\t\t

22 % de nos audiences.\n<\/p>\t\t\t\t\t

Ciblage des trajets urbains en sortie de bureau et en soir\u00e9e.\n<\/p>\t\t\t\t\tChiffres cl\u00e9s :\n\t\t\t\t\t

\u00c2ge moyen : 32 ans \u2022 53 % hommes \u2022 26 min d\u2019exposition\n<\/p>\t\t\t\t\tCas client :\n\t\t\t\t\t

Badoit Rouge\n<\/p>\t\t\t\t\tFood&Drink\t\t\t\t\tDivertissement\t\t\t\t\tLifestyle urbain\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tVoir un cas client\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t

Travelers (touristes & voyageurs CSP+)<\/h3>\t\t\t\t\t

26 % de nos audiences.\n<\/p>\t\t\t\t\t

Ciblage des trajets g\u00e9olocalis\u00e9s (gares & a\u00e9roports) \navec API Flight Radar 24.\n<\/p>\t\t\t\t\tChiffres cl\u00e9s :\n\t\t\t\t\t

\u00c2ge moyen : 37 ans \u2022 61 % hommes \u2022 51 min d\u2019exposition\n<\/p>\t\t\t\t\tCas client :\n\t\t\t\t\t

PUIG CH\n<\/p>\t\t\t\t\tVoyage\t\t\t\t\tGastronomie\t\t\t\t\tRetail & Duty Free\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tVoir un cas client\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t

La mesure d\u2019attention \nqui change tout<\/h2>\t\t\t\t\t

Notre technologie propri\u00e9taire d\u2019IA analyse \nen temps r\u00e9el l\u2019attention port\u00e9e \u00e0 vos campagnes.\u2028Gr\u00e2ce \u00e0 l\u2019analyse des regards, des dur\u00e9es d\u2019exposition et de l\u2019engagement, nous mesurons pr\u00e9cis\u00e9ment l\u2019impact et prouvons la valeur de \nchaque diffusion.<\/p>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\tMesurer l\u2019attention\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t

Ils nous font confiance<\/h2>\t\t\t\t\t

Les plus grandes marques choisissent DigiCab pour leurs campagnes premium, cibl\u00e9es et mesurables.\n<\/p>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

R\u00e9compenses<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Nos meilleurs ambassadeurs sont nos clients<\/h2>\t\t\t\t\t

Une approche unique qui combine audience premium, ciblage pr\u00e9cis et mesure certifiable de l\u2019attention.\n<\/p>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t

\u201cGr\u00e2ce au ciblage par intelligence artificielle embarqu\u00e9e, nous avons pu identifier de mani\u00e8re fiable les porteurs de lunettes, tout en garantissant la confidentialit\u00e9 des donn\u00e9es. \nLes niveaux d\u2019attention d\u00e9passent nos benchmarks habituels \net confirment la pertinence d\u2019un m\u00e9dia embarqu\u00e9 intelligent.\u201d\n<\/p>\t\t\t\t\n\t\t\t\t\tGlobal Media, EssilorLuxottica\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t

\u201cNotre objectif \u00e9tait de pr\u00e9senter nos cartes Premium dans un cadre contextualis\u00e9 et engageant.\u2028Avec DigiCab, nous avons pu toucher une audience CSP+ au bon moment, maximiser l\u2019attention publicitaire et exploiter pleinement le real-time marketing.\u2028Les r\u00e9sultats confirment la force d\u2019une strat\u00e9gie personnalis\u00e9e et int\u00e9gr\u00e9e : une communication pertinente, engageante et r\u00e9ellement Priceless.\u201d\n<\/p>\t\t\t\t\n\t\t\t\t\tMastercard\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t

\u201cNous sommes fiers d\u2019avoir lanc\u00e9 une campagne innovante \nd\u00e9di\u00e9e aux professionnels \u00e0 bord de TGV INOUI.\u2028Gr\u00e2ce \u00e0 une strat\u00e9gie m\u00e9dia orchestr\u00e9e avec DooH it, \nnous avons capt\u00e9 l\u2019attention d\u2019une audience qualifi\u00e9e tout au long de leurs trajets quotidiens. Une exp\u00e9rience personnalis\u00e9e et fluide, qui illustre la capacit\u00e9 du DOOH embarqu\u00e9 \u00e0 transformer \nle paysage publicitaire.\u201d\n<\/p>\t\t\t\t\n\t\t\t\t\tHavas M\u00e9dia\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t

\u201cEn tant qu\u2019agence m\u00e9dia, nous recherchons en permanence des solutions innovantes pour adresser les typologies de cibles strat\u00e9giques de Mastercard.\nCe dispositif s\u2019est r\u00e9v\u00e9l\u00e9 pertinent en nous permettant de toucher une audience 25+ CSP+ cibl\u00e9e, dans les lieux de vie en ad\u00e9quation tels que les quartiers d\u2019affaires, les h\u00f4tels de luxe, les zones a\u00e9roportuaires. Cette campagne a r\u00e9pondu \u00e0 nos attentes gr\u00e2ce \u00e0 la forte attention publicitaire g\u00e9n\u00e9r\u00e9e et \u00e0 la pr\u00e9cision du ciblage offert par la solution.\u201d\n<\/p>\t\t\t\t\n\t\t\t\t\tDentsu\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\u201cGr\u00e2ce au ciblage par intelligence artificielle embarqu\u00e9e, nous avons pu identifier de mani\u00e8re fiable les porteurs de lunettes, tout en garantissant la confidentialit\u00e9 des donn\u00e9es. \nLes niveaux d\u2019attention d\u00e9passent nos benchmarks habituels \net confirment la pertinence d\u2019un m\u00e9dia embarqu\u00e9 intelligent.\u201d\n<\/p>\t\t\t\t\tGlobal Media, EssilorLuxottica\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\u201cNotre objectif \u00e9tait de pr\u00e9senter nos cartes Premium dans un cadre contextualis\u00e9 et engageant.\u2028Avec DigiCab, nous avons pu toucher une audience CSP+ au bon moment, maximiser l\u2019attention publicitaire et exploiter pleinement le real-time marketing.\u2028Les r\u00e9sultats confirment la force d\u2019une strat\u00e9gie personnalis\u00e9e et int\u00e9gr\u00e9e : une communication pertinente, engageante et r\u00e9ellement Priceless.\u201d\n<\/p>\t\t\t\t\tMastercard\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\u201cNous sommes fiers d\u2019avoir lanc\u00e9 une campagne innovante \nd\u00e9di\u00e9e aux professionnels \u00e0 bord de TGV INOUI.\u2028Gr\u00e2ce \u00e0 une strat\u00e9gie m\u00e9dia orchestr\u00e9e avec DooH it, \nnous avons capt\u00e9 l\u2019attention d\u2019une audience qualifi\u00e9e tout au long de leurs trajets quotidiens. Une exp\u00e9rience personnalis\u00e9e et fluide, qui illustre la capacit\u00e9 du DOOH embarqu\u00e9 \u00e0 transformer \nle paysage publicitaire.\u201d\n<\/p>\t\t\t\t\tHavas M\u00e9dia\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\u201cEn tant qu\u2019agence m\u00e9dia, nous recherchons en permanence des solutions innovantes pour adresser les typologies de cibles strat\u00e9giques de Mastercard.\nCe dispositif s\u2019est r\u00e9v\u00e9l\u00e9 pertinent en nous permettant de toucher une audience 25+ CSP+ cibl\u00e9e, dans les lieux de vie en ad\u00e9quation tels que les quartiers d\u2019affaires, les h\u00f4tels de luxe, les zones a\u00e9roportuaires. Cette campagne a r\u00e9pondu \u00e0 nos attentes gr\u00e2ce \u00e0 la forte attention publicitaire g\u00e9n\u00e9r\u00e9e et \u00e0 la pr\u00e9cision du ciblage offert par la solution.\u201d\n<\/p>\t\t\t\t\tDentsu\n\t\t\t\t\t

Parlons de votre prochaine campagne DigiCab<\/h2>\t\t\t\t\t

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Audience captive & premium<\\\/h2>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t
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trajets de 15 \\u00e0 50mns avec un environnement sans distraction concurrente<\\\/p>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t

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Ciblage intelligent<\\\/h2>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t
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Ciblez les audiences par socio d\\u00e9mo (\\u00e2ge, genre, CSP) et contexte (g\\u00e9olocalisation, horaire) pour une diffusion optimis\\u00e9e<\\\/p>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t

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Mesure d\\u2019attention r\\u00e9elle<\\\/h2>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t
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+92 secondes d'attention active mesur\\u00e9e par contact et par campagne avec 6 points d'analyse sur le visage<\\\/p>\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t\\t<\\\/div>\\n\\t\\t\\t\\t<\\\/div>\\n\\t\\t

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